Post It.jpg   HEADLINES           

United Online Inc. (FTD Parent Company) Under Investigation.
Following a recent Senate report concerning “Aggressive Sales Tactics on the Internet and Their Impact on Consumers” an investigation over possible violations was announced.  

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Double-Digit Increases Are First Responses to Post Valentine's Survey.
The average increase retailers reported was about 22 percent; the average decrease was 13 percent. One in 10 reported flat sales compared to 2010 and 5 percent reported decreases.  

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FTD Address Groupon Deal and Issues of Valentine's Day
Last week, FTD joined the likes of Gap, Shutterfly and Cirque du Soleil by partnering with online group couponing site Groupon — and received a lot of flak from customers complaining that the pre-Valentine’s deal wasn’t so sweet. 
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RSSFeed.jpg   WHAT'S NEW

After more than 2 years in the making, Flowers Canada Retail releases the most comprehensive credit card program in Canada.  

With all-inclusive (no hidden fee's) rates from 1.65% and Interac rates of 4¢ per transaction
, this one-of-a-kind program allows floral retailers to improve their bottom line.  

Alliance FCR Merchant Program.jpg

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Magnifying Glass.jpg  SPOTLIGHT              


Florist Broadly Adopt Social Media
Payoff Somewhat Nil....Now What?

Although Flower Shops have broadly adopted Social Media to target potential customers, the Prince & Prince Report indicates that other communication methods are more popular.  While Social Media tools have yet to fully live up to their promise, the report helps florist benchmark their communications strategies to improve the effectiveness of their marketing messages.